Our development team is defined by its depth of knowledge with over 50 years of combined cell site development experience among the senior members alone.

Several factors distinguish WRA’s cell site development process within the wireless real estate industry, but the biggest is: data drives our process.

Through this data driven process we seek to simplify and expedite wireless carrier’s new site build process through the development of a “ground up” data approach.  This approach starts by analyzing first : Where do cell phone END USERS, municipalities and first responders complain about coverage, or rather where are the “dead zones”.  Next we compare this information to our propriety database of cell tower locations.  Once this is analysis is complete the real work of looking at parcel data, zoning data, flood plain data, etc  begins.  We do this all upfront to make the carrier’s job of providing coverage, to where end user’s need it, easier.  Basically we are seeking to help the carrier in identifying the underserved markets that need coverage.

Many tower developers submit thousands of unqualified sites to the carriers – hoping the carrier will do the work of picking one to develop.  WRA does the opposite.  We analyze literally thousands of sites before we submit one to the carrier.  Quality over quantity.  Simple as that.

Presently, we have over 10,000 (growing daily!) end user “dead zone” complaints mapped out and have identified over 400 “critical need” search areas identified in the New England market alone.  In assessing and ranking these search areas, we are focused particularly on the rural markets, where wireless broadband infrastructure is most urgently needed – where the digital divide between broadband and users is greatest.

To our knowledge we are the only tower developer employing this end user survey, ground up approach and we have our work cut out for us!

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